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Industry & Preservation

Before You Press Play: What We Lost When Previews Stopped Being an Event

Every VHS tape came loaded with previews you didn't ask for — and somehow that was exactly the point. The trailers, the studio logos, the coming attractions that played before your movie weren't obstacles. They were the beginning of a relationship with cinema that streaming has made almost impossible to replicate.

Aug 21, 2026

After the Last Rewind: Where Millions of Rental Tapes Went When the Video Store Era Ended

When Blockbuster and thousands of independent rental shops shuttered their doors for good, they left behind an ocean of VHS tapes with nowhere to go. Some were trashed, some were shipped overseas, and some ended up in the hands of collectors who knew exactly what they were saving. The story of what happened to those tapes is messier — and more important — than most people realize.

Jul 16, 2026

Raised on Rewind: How the VHS Generation Quietly Took Control of What Gets Remembered

The kids who grew up rewinding tapes before bed are now the ones deciding which films get restored, which formats get celebrated, and which corners of media history are worth saving. It's not a coincidence — it's a cultural handoff decades in the making.

Jul 15, 2026

Everything in the Background: How Ordinary Home Tapes Became Extraordinary Windows Into a Lost America

Nobody hit record thinking they were making history. But tucked inside birthday parties, Saturday morning cartoons, and taped-off-TV movies is an accidental archive of American life that no museum planned and no institution funded. The stuff in the background — the commercials, the local news tickers, the brand logos on cereal boxes — turns out to be some of the most irreplaceable cultural documentation we have.

Jul 14, 2026

Static Gold: The Accidental Music Video Archive Living Inside Your Old Tape Collection

Before YouTube and streaming playlists, the only way to hold onto a favorite music video was to hit record at exactly the right moment. Decades later, those impulsive recordings have become something far more valuable — a scattered, analog archive of music television history that no streaming platform can replicate.

Jul 13, 2026

Picking the Wrong Horse: What the Format Wars Taught Us About the Media We Love

Before streaming wars, before Blu-ray versus HD-DVD, there was the original home video showdown — a battle that left millions of consumers holding obsolete machines and a stack of tapes they could never replace. The story of how VHS beat Betamax (and crushed a handful of other contenders nobody talks about anymore) is messier, stranger, and more human than you probably remember.

Jul 12, 2026

The Vault Reopens: Why Hollywood Is Going Back to VHS to Find Films It Left Behind

For decades, hundreds of films existed only on VHS — passed over when DVD arrived, forgotten when streaming launched. Now, studios and independent archivists are quietly raiding those tape libraries, and what they're finding is reshaping how we think about film history.

Jul 11, 2026